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The jewelry company Parure Atelier opened a boutique in Dubai
Parure Atelier, a jewelry company, entered the international market and in June 2023, opened its first boutique in Dubai, UAE. This is the brand’s second boutique opening this year, as they previously opened a boutique in Astana, Kazakhstan, in March at the St. Regis hotel.
The flagship boutique is located in the City Walk district, not far from the world’s tallest building, the Burj Khalifa. The space features beige and pistachio tones, jewelry displayed in bronze-framed showcases, a marble pedestal, and orchid-filled pots in the center of the boutique. At the end of the hall, there are two areas for customers, adorned with paintings by Parure Atelier’s in-house artists. These paintings depict high jewelry against floral motifs, often a source of inspiration for Parure Atelier’s artists.
In addition to the ready-made jewelry displayed in the boutique, Parure Atelier also accepts orders for custom-made jewelry based on individual designs. Managers will help select precious stones, artists will offer several design options, and then 3D modelers and jewelers will bring the vision to life.
Parure Atelier always takes care of its jewelry and offers all customers a complimentary jewelry cleaning service, regardless of when and where the piece was purchased.