Privacy Policy

What we look for

Parure Atelier (“us”, “we”) takes the protection of your online privacy seriously and this Privacy Policy sets out how we use and protect any personal information we obtain from dealings which arise from you using this website. Parure Atelier is not responsible for the privacy practices of any websites which may be linked from the Parure Atelier website, so please check these separately.

We may change this Privacy Policy from time to time by updating this page so please check our Privacy Policy for any changes when you revisit our website.

What personal information do we collect?

We ask for your personal information for instances including but not limited to register or to receive news, etc. Depending on which of these services you use, we may collect:

personal identification information such as, your name, date of birth;
contact information such as, email address and telephone number;
if you contact us by phone, email or otherwise, we will keep a record of that correspondence;
your marketing preferences, including any consents you have given us when you subscribe to our newsletter or set up an online account.
Information you provide if you report a problem with our website
Information we collect automatically
information related to the browser, device or operating system you use to access our Services;
your IP address, the website you came from, information on actions taken on our Services including but not limited to pages viewed, dated and times of visits, time spent on each page, products viewed, clicked on, added to your basket and purchased;

Information we receive from third parties

Sometimes we receive personal data about you from third parties when you engage with our Services through social media, or other non-Parure Atelier sites or applications, those sites will share personal data with us including, but not limited to:

the content you have viewed or interacted with;
about adverts within the content which you have been shown or clicked on;
your IP address, registered beacons or GPS (geo location) signals you have received;
publicly available information; and
non-personal information used to supplement existing information, such as demographics and affluence metrics (e.g. social-demographic groupings through matching postcodes).

The privacy notices for these sites and applications will contain more detail about this and how to change your privacy settings on those sites and applications.

How do we use this information, and what is the legal basis for this use?

We process your personal data for the following purposes:

To fulfil a contract, or take steps linked to a contract including fulfilling any orders your place. This includes:

processing your order, registration for the Services, or entry to a competition;
providing the Services, to communicate with you about them or your account with us;
communicating with you (including by email and SMS) and providing our customer services;
verifying your identity; and sending you information about changes to our terms or policies.

To conduct our business and pursue our legitimate interests, in particular:

we will use your personal data to provide products and Services you have requested, and respond to any comments or complaints you may send us;
we monitor use of our Services, and use your personal data to help us monitor, improve and protect our products, content, Services and websites, both online and offline;
we use your personal data to personalise our products and Services for you;

To prevent, investigate and/or report fraud, misrepresentation, security incidents or crime, in accordance with applicable law;

we use information you provide to investigate any complaints received from you or from others, about our website or our products or services;

we will use data in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with legal process or litigation); and

Where you give us your consent, we will use your personal data:

to send you newsletters and other promotional material about our Services and to use technologies to check if these have been received and opened to help make our communications relevant to you;
to place cookies and use similar tracking technologies to personalise content and advertising for you and to make our content function better;
to invite you to take part in market research (where consent is required); and
on other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.

For purposes which are required by law:

in response to requests by government or law enforcement authorities conducting an investigation.

Who will we share this data with, where and when?

With your consent (where required), we share your personal data with trusted third party service providers, suppliers, affiliates, divisions, partners, sponsors, agents and representatives we have engaged to perform business-related functions on our behalf. For example, to: (i) conduct research and analytics; (ii) create content; (iii) provide customer support services; (iv) conduct or support marketing; (v) fulfil orders; (vi) handle payments; (vii) host Services; (viii) administer contests; and (ix) maintain databases.

In all cases, the third party is acting on Parure Atelier’ express instructions and in accordance with this Policy, confidentiality and levels of security.

Without your consent, we share your personal data:

with third party platforms such as Facebook or Google to send you targeted advertisements on our behalf;
in response to legal process, for example, in response to a court order or a subpoena, a law enforcement or government agency’s request;
with third parties if this will help us to enforce our policies and terms of use, to check for potential illegal activity (such as copyright infringement or fraud) or to protect the safety of other users of the Services; and
if we, or one of our business units, undergoes a business transition, like a merger, acquisition by another company, or sale of all or part of our assets.

How long will we retain your data?

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future.

What rights do I have?

You have the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller.

You can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. We will inform you of relevant exemptions we rely upon when responding to any request you make.

To exercise any of these rights, or to obtain other information, such as a copy of a legitimate interests balancing test, you can get in touch with us using the details set out below. If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred.

Where we require your personal data to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship with you, or to meet obligations placed on us.

Withdrawing consent or otherwise objecting to direct marketing

Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests.

You have an absolute right to opt-out of direct marketing we carry out for direct marketing, at any time. You can do this by clicking on the unsubscribe link at the bottom of our emails, or by contacting us using the details set out below.

Security measures

We have put in place physical, electronic, and managerial procedures designed to help prevent unauthorised access, to maintain data security, and to correctly use the personal data we collect online. These safeguards vary based on the sensitivity of the personal data that we collect and store.

Although we take appropriate measures to safeguard against unauthorised disclosures of personal data, we cannot assure you that your personal data will never be disclosed, altered or destroyed in a manner that is inconsistent with this privacy notice.

Children’s Privacy

Our Services do not target and are not intended to attract children under the age of 16. We do not knowingly solicit personal data from children under the age of 16 or send them requests for personal information.

Who is the data controller?

The data controller for your information is Parure Atelier which you have a relationship with or which manages the website you have visited. If you have any concerns about how we process your data, or would like to opt out of direct marketing, you can get in touch at dubai@parure-at.com or by writing to Parure Atelier, Dubai, City walk, Building 9, Unit 02. We hope that we can satisfy any queries you may have about the way we process your data.

This Privacy Policy was updated in February 2022

Cookie policy

Our website https://parure-at.com (“our site”) uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or device if you agree. Cookies contain information that is transferred to the hard drive of your computer or device.

There are some cookies that are essential to the functionality of our site, allowing you to: navigate to the correct page and save personal preferences. Some of these cookies are essential to our performing a contract with you, otherwise we have a legitimate interest in placing the cookies to improve the user experience by ensuring the website operates efficiently and remembers certain basic information for future visits

“Analytical” cookies allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. These cookies also allow us to:

Estimate our audience size and usage pattern;
Store information about your preferences and products you viewed or searched for, and so allow us to customise our site and to provide you with offers that are targeted at your individual interests;
Speed up your searches;
Recognise you when you return to our site;
Record page response times, length of visits to certain pages, methods used to browse away from the page;
Help us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily;
Allow you to use our site in a way that makes your browsing experience more convenient, for example, by allowing you to store items in an electronic shopping basket between visits.

Some of these cookies are processed on the basis of our legitimate interest in improving user experience by ensuring the site displays content relevant to you and operates in accordance with your preferences. If you register with us or complete our online forms, we will use cookies to remember your details during your current visit and any future visits provided the cookie was not deleted in the interim.

The above list is not exhaustive.

Please note that our advertisers may also use cookies, over which we have no control.

You can block analytical and other cookies by activating the setting on your browser that allows you to refuse the setting of some or all cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site and confirm acceptance of our cookie policy.

We will not normally use cookies other than functional and analytical cookies. Where we do use cookies other than functional or analytical cookies, we will ask you first if we may use these.